No First Class or Standard Mail Postage Increases in 2010
DMA is pleased to announce that Postmaster General John Potter has stated that the Postal Service will not increase prices for market dominant products, (such as First Class Mail, Standard Mail, and periodicals) in calendar year 2010. October ...
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To find out more about being a responsible mailer vist the DMA Responsibility Resource Center http://www.dmaresponsibility.org

COMMITMENT TO CONSUMER CHOICE: NEW REQUIREMENTS FOR NONPROFITS
Organizations that raise funds from the public need to ensure they are in compliance with DMA’s new Commitment to Consumer Choice, an ethics program that is intended to counter new efforts by advocates and regulators seeking to shut down the mail stream and that are targeting the mail as wasteful and harmful to the environment. The CCC has several requirements—nonprofits must offer donors an opt-out of receiving all future mail from the organization on their solicitation mail pieces (these are mailings that are primarily a solicitation, not mailings such as acknowledgements, newsletters or informational materials.) This could be simply a check-off box that the potential donor sends back to your organization indicating that they no longer wish to receive mail from your organization, or an 800 number or website that offers donors a choice of communications and contains an opt-out of future mail.

Organizations need to designate a staff member to take a basic on-line test on the program by January, and the notices must begin running by October of next year. Several organizations have reported that they have included such notices on their mail pieces for several years and have found it useful to ensure they are not mailing to individuals that do not wish to receive their mail in order to save on their limited resources. For others, this will be a new challenge since they have not provided this type of option before. For more information and a list of all the specific requirements, visit http://www.dmaccc.org/, or contact Alicia Osgood.

Issue: Do Not Mail

Despite the growth of electronic communications, the mail remains an important vehicle for commerce, advertising, and information exchange. Advertising mail is now under threat. The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community. Get involved http://www.the-dma.org/donotmail

 




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