05/25/2010
DMA Resonds to Release of Draft Privacy Bill - Washington, DC, May 5, 2010 — The Direct Marketing Association (DMA) today expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL).
01/01/2008
Commitment to Consumer Choice: New Requirements for Nonprofits - Organizations that raise funds from the public need to ensure they are in compliance with DMA’s new Commitment to Consumer Choice, an ethics program that is intended to counter new efforts by advocates and regulators seeking to shut down the mail stream and that are targeting the mail as wasteful and harmful to the environment. The CCC has several requirements—nonprofits must offer donors an opt-out of receiving all future mail from the organization on their solicitation mail pieces.